Strategy and Teamwork for Software Driven Businesses
What We Do

We work with tech leaders
To develop BS-free teams
Which achieve a shared vision,
Through winning strategy
Guiding Day-to-Day Action.

Standard Stuff


Your Team...

On Target...

In Sync...

On Fire...

in 3 Days!


Contact us to set up an 
initial, no obligation, free, 
consulting session.


Gaining Perspective

Companies, organizations and teams are shaped by day to day, subconscious action.

Grand plans are subtly altered to the point of ineffectiveness. Walls emerge between organizations, departments, and individuals. The original purpose of endeavors is incrementally forgotten, and somehow people find themselves working for the company, rather than the other way around.

In order to properly appreciate your creation (company, organization, team or product), you have to attain perspective. You have to step back. Are you willing to lose your attachment to the current project in order to develop your understanding of project management? Will you give up your investment in the current design, in order to learn how to design? Can you recognize the relative unimportance of the current competitive crisis in order to learn about competition in general?

The Art of Work is in gaining perspective.

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