Strategy and Teamwork for Software Driven Businesses
What We Do

We work with tech leaders
To develop BS-free teams
Which achieve a shared vision,
Through winning strategy
Guiding Day-to-Day Action.

Standard Stuff


Your Team...

On Target...

In Sync...

On Fire...

in 3 Days!


Contact us to set up an 
initial, no obligation, free, 
consulting session.


Measuring the Team by its Results

Teamwork is revealed in the quality of every product.

A great team is constantly stepping back to appraise its products. Every task is an opportunity to learn. Every deliverable is a minute fractal reflection of the team’s integrity. Successful teams are both amazed by and dissatisfied with their own work. The evolving quality aesthetic of the team incrementally guides its future development.

The effectiveness of a proposed strategy, the appeal of a marketing campaign, the usability of a prototype, the efficiency of a sub-system, or the clarity of an announcement, each of these mirrors the current state of the team.

The Art of Work is in measuring the team by its results.

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